Think Lab

The Competitive Advantage Series: Article 1 Author:   Rosa Zapata , Partner with   Competitive Dynamics International   Article published originally on LinkedIn . For citation purposes, please use:   Martínez Zapata, R.   (2025, abril 28).   The holy grail of business . Competitive Dynamics International. LinkedIn. The story of the Holy Grail is a fascinating legend that has captured the imagination of many people throughout the centuries. The Holy Grail refers to the chalice

Have you ever wondered how many times the skepticism of a few has hindered the progress of an entire organization? Author: Rosa Zapata Director of CDI Latin America and Partner with Competitive Dynamics International For citation please use: Zapata, R. (2024). The four gremlins. In McNeil, J. & McNeil D. The five keys to continuous improvement (pp. 255-262). Article originally published on LinkedIn . The elephant in the room. In any organizational cultural tran

Authors:   Jim McNeil   and   David McNeil   Partners with   Competitive Dynamics International   Article originally published on LinkedIn . For citation purposes, please use:   McNeil, J. & McNeil, D.   (2025, June 28).   Understanding the root cause of change aversion . The CDi-AMA Compass. Competitive Dynamics International. LinkedIn. Colleagues from the executive level to front lines instinctively are cautious of lending their endorsement and support to something new and